Todo4Today‘s new Launch Action feature allows you to set an action for the reminder time of the item.
The four options are
Once you have the app and purchase the Launch feature (Settings>Additional Features), you can add an Action to a given todo item.
For calls, text and email, you can use the Address Book to pick a person’s info to use.
When the reminder goes off, the action will automatically be launched.
Use with the Email Feature to send a todo via email including a launch action – send an email to firstname.lastname@example.org with a subject of “Call John” and a body of “call:214.555.1212″ then the todo will be sent to your phone and the reminder at 2pm will launch the call!